1-on-1 Weekly Coaching from a Doctor Who Scales DTC
The DTC Operator Advisory: Private strategic guidance from a Medical Doctor who runs a DTC brand every single day. Limited to 5 clients.
DTC Operator Advisory
Strictly limited to 5 clients
What You Get
The Format
Each 45-minute call is tailored to your brand. We review metrics from the previous week, dive deep into your current biggest bottleneck (ad structure, landing page CRO, offer mechanics, or retention), and you leave with a clear, personalized action plan for the week ahead.
Why Only 5 Clients?
The Advisory is capped at five clients for three reasons: exclusivity (Pietro personally selects every client), quality of focus (deep context on each brand's funnel and team), and Pietro's bandwidth (ORBIS is his primary business).
Exclusivity
Pietro personally selects every client, ensuring he only works with serious operators where he knows he can drive massive impact.
Quality of Focus
By limiting the roster, Pietro maintains deep context on each client's brand, funnel, team dynamics, and market positioning.
Pietro's Bandwidth
ORBIS Lifestyle is his primary focus. The Advisory is high-leverage: maximum impact for clients within a format that respects his time.
Ideal Clients
DTC founders and CEOs generating €500k–€5M/year in revenue who need strategic direction, not an agency.
✓ Right Fit
- €500k–€5M annual revenue
- Health, wellness, skincare, functional food
- Team or agency handles execution
- Need strategic direction to break ceiling
- Value clinical credibility
- Willing to implement fast
✗ Not the Right Fit
- Pre-revenue or <€500k/year
- Need agency execution
- Outside health/wellness space
- Want theoretical frameworks
- Can't commit to weekly calls
- Looking for 1-on-1 execution
How the Advisory Compares
Strategic advisory with medical expertise vs. traditional alternatives.
| Option | DTC Operator Advisory | Full-Time CMO | Agency |
|---|---|---|---|
| Monthly Cost | $1,500 | €8–12k+ | €5–10k+ |
| Medical Doctor | |||
| Active DTC Operator | |||
| Compliance Expertise | Maybe | ||
| Strategic Leadership | |||
| Execution Included | |||
| Personalized Attention |
Application Process
Entry is application-based to ensure quality fit and mutual success.
Submit Application
Brief application covering revenue, growth bottleneck, team structure, and goals.
Review
Pietro reviews for fit: €500k–€5M revenue, relevant niche, operational maturity.
Fit Call
15-minute alignment call to verify mutual fit and readiness to implement.
Onboarding
Selected founders gain async channel access and schedule first weekly session.
Get Strategic Guidance from a Doctor Who Scales DTC
The DTC Operator Advisory is limited to 5 clients. Entry is application-based to ensure quality fit and mutual success.
$1,500/month · Private 45-min weekly 1-on-1 · Limited to 5 clients