The 2026 DTC Growth Playbook — Free Access
20 actionable frameworks for scaling health, wellness & supplement brands. Built by a Medical Doctor & DTC Operator.
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4 Categories, 20 Frameworks, Zero Fluff
Every guide is built from real operator experience — not theory.
Meta Ads & Paid Media
5 deep-dive guides
The Health Brand Meta Ads Blueprint
Campaign structure, audience segmentation, and budget allocation for supplement & wellness brands.
Creative Testing Framework
How to systematically test ad creatives and find winners faster — with health-compliant copy templates.
Scaling Playbook: €5k to €50k/month
The exact process for scaling ad spend profitably without killing your ROAS.
Lookalike & Interest Targeting for Health
Advanced audience strategies for health-conscious consumers.
Attribution & Measurement Guide
How to accurately measure Meta ads performance when iOS privacy changes obscure your data.
Creative Strategy
5 deep-dive guides
The Compliance-First Creative System
How to write ad copy that converts AND passes health claim review — every time.
UGC & Testimonial Strategy
Building a content engine with real customer stories that build trust and drive conversions.
Hook Frameworks That Stop the Scroll
12 proven hook templates specifically designed for health & wellness products.
Authority-Building Content Strategy
Leveraging clinical evidence, certifications, and expertise in your creative.
Ad Format Playbook
When to use static vs. video vs. carousel — and the exact specs that perform best.
Funnel & CRO
5 deep-dive guides
The High-Converting Product Page
Anatomy of a product page that converts at 4%+ for supplement brands — with wireframes.
Landing Page Optimization Checklist
47-point checklist for optimizing every element of your landing pages.
Bundle & Upsell Architecture
How to design bundles and upsell flows that increase AOV by 20%+ (the ORBIS playbook).
WhatsApp & Conversational Funnels
Building AI-powered conversational funnels that convert at 30-40%.
A/B Testing Framework
What to test, how to test it, and how to read results with statistical significance.
Retention & LTV
5 deep-dive guides
The Klaviyo Retention Blueprint
Complete email/SMS flow architecture: welcome, post-purchase, win-back, VIP, and more.
Subscription & Replenishment Strategy
How to build a subscription model that reduces churn and increases predictable revenue.
Loyalty & Referral Program Design
Creating loyalty programs that actually work for health brands.
Customer Segmentation
RFM analysis and behavioral segmentation to personalize retention at scale.
LTV Optimization Playbook
The complete system for increasing lifetime value through education, community, and expansion.
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